Why We're Creating a Fund for Women
Over the past few years, we’ve seen the number of women coming to our site skyrocket. Women make up more than a quarter of our fans but 95% of production is intended for a male audience.
Let’s face it: most adult companies treat women consumers as a niche audience and even fewer create sexual content that feels authentic, or reflect their desires.We want to launch a revolution in content made by and for women, and we want to see it on xHamster.
The writing is on the wall. Porn’s future is female:
- In the US, the percentage of women visiting the site has grown by an astonishing 4% over the past year.
- College and post-college women are visiting us in much greater numbers than women over 35. We see this as a generational shift that more accurately predicts the future.
- Among major nations, Brazil (34.9%), South Africa (33.7%), Mexico (32.2%) and Argentina (32.1%) are closest to reaching parity in terms of male and female viewers.
- Women aren’t shy, and don’t need ‘softer’ content. They tend to enjoy extreme or hardcore content, as well as stories. In fact, women are more likely to search for “gangbang” than men.
- Top searches for women include “daddy,” “pregnant” and “ladyboy” are the top three search terms for women in the US.
Unfortunately, very few companies or directors are creating content with a focus on women. Those who do are often hampered by lack of access to distribution, or by business partners who treat them as a niche market.
We don’t think that 51% of the world is a ‘niche’ market. In fact, we see it as an opportunity.
Women don’t always feel entitled to pleasure the same way that men do. Women face more stigma about masturbation, and more shame in visiting adult sites. Women generally have less access to the internet, and less disposable income. And, in some cases, women face sites that are actively hostile to their presence.
And yet, they persist! Despite the structural bias, women make up nearly 30% of all adult visitors. We think if we can make production more equitable, we can help close the other orgasm gap.
That’s why, this fall we’re launching the first major initiative to curate and develop xHamster for Women. We’re committing $25K to help finance, reward and foster the development of porn by women, for women. We’re looking for filmmakers who are new and established, young and old, cis and trans, gay and straight, of all sizes, abilities, colors and sexualities.
This isn’t as much about gender, as it is authenticity. Our first priority is to see what turns you on! Whether you shoot it with an iPhone or a RED camera, we want you to send us short clips showing us what you’d like to see. Every month, we’ll award select submissions $500 for exceptional content.
In coming months, we’ll be announcing grants to help small women filmmakers supplement their budgets, and create content that’s not only hot, it’s fair trade. We know that women filmmakers face additional hurdles, and believe that by working with small partners to help close those budgets, we can help foster an ethical porn revolution.
Meanwhile, we’ll be looking for partners with whom we can create larger co-productions.
xHamster’s strength has always been our own users. Unlike other porn sites, we depend on amateur uploads, not big studio content. We have the opportunity to help give not only money, but exposure and an audience to a new generation of women filmmakers.
To all the women reading this, pick up your phones, and start thinking of yourselves as pornographers! (Feels good, doesn’t it? To find out how to submit, click here)
Alex Hawkins
Vice President, xHamster
[email protected]
Let’s face it: most adult companies treat women consumers as a niche audience and even fewer create sexual content that feels authentic, or reflect their desires.We want to launch a revolution in content made by and for women, and we want to see it on xHamster.
The writing is on the wall. Porn’s future is female:
- In the US, the percentage of women visiting the site has grown by an astonishing 4% over the past year.
- College and post-college women are visiting us in much greater numbers than women over 35. We see this as a generational shift that more accurately predicts the future.
- Among major nations, Brazil (34.9%), South Africa (33.7%), Mexico (32.2%) and Argentina (32.1%) are closest to reaching parity in terms of male and female viewers.
- Women aren’t shy, and don’t need ‘softer’ content. They tend to enjoy extreme or hardcore content, as well as stories. In fact, women are more likely to search for “gangbang” than men.
- Top searches for women include “daddy,” “pregnant” and “ladyboy” are the top three search terms for women in the US.
Unfortunately, very few companies or directors are creating content with a focus on women. Those who do are often hampered by lack of access to distribution, or by business partners who treat them as a niche market.
We don’t think that 51% of the world is a ‘niche’ market. In fact, we see it as an opportunity.
Women don’t always feel entitled to pleasure the same way that men do. Women face more stigma about masturbation, and more shame in visiting adult sites. Women generally have less access to the internet, and less disposable income. And, in some cases, women face sites that are actively hostile to their presence.
And yet, they persist! Despite the structural bias, women make up nearly 30% of all adult visitors. We think if we can make production more equitable, we can help close the other orgasm gap.
That’s why, this fall we’re launching the first major initiative to curate and develop xHamster for Women. We’re committing $25K to help finance, reward and foster the development of porn by women, for women. We’re looking for filmmakers who are new and established, young and old, cis and trans, gay and straight, of all sizes, abilities, colors and sexualities.
This isn’t as much about gender, as it is authenticity. Our first priority is to see what turns you on! Whether you shoot it with an iPhone or a RED camera, we want you to send us short clips showing us what you’d like to see. Every month, we’ll award select submissions $500 for exceptional content.
In coming months, we’ll be announcing grants to help small women filmmakers supplement their budgets, and create content that’s not only hot, it’s fair trade. We know that women filmmakers face additional hurdles, and believe that by working with small partners to help close those budgets, we can help foster an ethical porn revolution.
Meanwhile, we’ll be looking for partners with whom we can create larger co-productions.
xHamster’s strength has always been our own users. Unlike other porn sites, we depend on amateur uploads, not big studio content. We have the opportunity to help give not only money, but exposure and an audience to a new generation of women filmmakers.
To all the women reading this, pick up your phones, and start thinking of yourselves as pornographers! (Feels good, doesn’t it? To find out how to submit, click here)
Alex Hawkins
Vice President, xHamster
[email protected]
6 years ago
We’ll have a have time knowing what they want while they’re being driven away as fast as they show up. Grow up guys! It’s not about you all the time! Treat the ladies with respect and they’ll reciprocate. Some for porn. I don’t know any women who inspire to be scum dumpster. They want a soft touch and someone to care for them and with them in life. Having a bit of plot and sexual tension goes a long ways. Even if it’s one scene and the plot and love story has been established through an hour of no nudity. To a guy, boring. To a woman...the sexual tension has been established and not only the participants in the movie ready to get in on, your lady friend is as well.
It’s not about being a fuck toy, gangbanged, or BDSM. It’s about establishing a partner that truly has the willingness to put her first and take care of her needs, not the other way around. If you see a female profile. Treat them with all the respect of your mother, or grandmother. Many on here are. They take care of everyone and everything in their real lives and enjoy and escape too. It just doesn’t happen to fall into the same train of thought as men seem to think.
PS. Maybe 1 in 10m on this site are here for a hookup. If you wanna hookup, get a Tinderaccount and be on with it. Leave the ladies of Xhamster alone to their business. If they wanna chat great. Keep in mind, they’re here to enjoy a bit of porn and maybe a good conversation on a rainy day. They don’t wanna see your dick and come over to bang you.
K.
I will no doubt be punished again for this rant now but i dont care, someone needs to speak up over the blatant mistreatment of female fans of this site. News flash, you dont have to be a slut or some dumb bimbo to enjoy adult entertainment. Hence why most of us left here lock our pages off if only to protect ourselves from the abuse and stigma aimed our way.
Thank you Miss T
They are turn off of types ideas... ☺
Hilarious!
https://xhamster.com/blog/posts/844541
Hear, hear! And why are you killing the community spirit of your basis with your new "design"???
"Unlike other porn sites, we depend on amateur uploads"
LOL! Therefore sometimes most of the uploads of a day to the German category are from content providers...
I also wonder how many of the 'females' are actually female?